Thursday, December 6, 2012

December 6 – “Christmas Shopping 101”


When Chris went to the bank the other day, as luck would have it, their computers were down.  She made the best use of her time, however.  The bank is in the parking lot of Target.  And who can resist Target during the Christmas holidays?  The thing is, she actually got some Christmas shopping done while she was there.  That’s the latest thing we have discovered we miss now that one of us has to stay with Mom all the time.  We love going Christmas shopping together.  At least I do.  She seems able to stay pretty focused on the task at hand when we go, but I enjoy drifting off into people watching and or completely losing myself in the challenge of the moment. 

We have totally different styles of gift shopping.  First is the Grand List Approach.  Chris makes a list of the people we want to get something for.  And inevitably she has something in her mind (but not on her list) that she thinks would be good for that person.  When we get to the store she is able to go one section at a time and search for one person at a time.  Like in the toy section, she wants to get to the Legos, because we do have five grandsons.  And now that they are making Legos for girls with princesses and a lot of pink, she could get lost in there.  Whenever she finds just the right item, she pencils it in on her master list.  She then writes over it in ink when she completes the wrapping job.  Masterful approach, don’t you think?

There are other options that can get the job done, though.  One that I like to draw on, primarily because it drives Chris up the wall, is to become the consumer that the stores dream of, the Product Driven Approach.  Sure there’s a list of people somewhere (in my case, usually in Chris’ purse).  But instead of following proper procedure and checking off names as you go, just walk around the store and look at stuff.  When something strikes your fancy, why not assume that if it appeals to you, then surely there is someone on that list who would like it as well?  The good thing about this style of shopping is that you can do it year around and be completely finished by the time the heat of the season gets here. 

The Cold Search Approach can also be effective, especially when you are coming down to the wire and still have a few vacancies to fill.  It actually combines the other two.  The idea here is to enter the store with the name in mind, or in your back pocket on “the list.”  Walk around until you find items that cost about what you want to spend.  Then choose anything.  That’s right, pick something up at random.  Now, with it in your hands, picture the person you are gifting.  Here comes the creative part.  Answer the question, “What possible connection could there be between the person I have in mind and this object, whatever it is?”  Brainstorm.  Have a little fun with it.  Then when you give the gift, include a note explaining your thoughts on how it relates.  See, the person might not be able to make the connection right away, so they will greatly appreciate your thoughtfulness.  I love this approach.  How else could you give a Barbie doll to a little boy?  Just tell him she is really a GI Joe action figure.  She’s the damsel in distress that his GI Joe’s need to rescue.  Or how about some random Legos for a little girl?  Tell her it’s a brand new, build-it-yourself, service for six tea set.  There are no instructions, so it is impossible to build it wrong.  See a woolen scarf for sale when you live in a climate where 60 degrees feels like the dead of winter?  It becomes an authentic replica of the slingshot David used to slay Goliath.  What little boy wouldn’t get excited about that?

Ah, Christmas shopping.  ‘Tis the season.

Psalms 44:8 says, “In God we make our boast all day long, and we will praise your name forever.”

Father, thank you for the resources you have given us to make it possible to give gifts.  Amen.

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