Everybody was abuzz about the big super bowl game yesterday. I knew the Yankees were playing the Red Sox, but I was more interested in the commercials, myself. I've always been a sucker for good imagination. So we hosted a super bowl commercial party. Twenty-five people came over for good food and great fellowship. Nobody claimed to be particularly in favor of one side or the other in the football game. But during the last few plays of the game, I must say a certain group of girls (with a not-so-secret connection to New York, I might add) showed their true colors. When the Hail Mary passes went into the air, the noise level coming out of their mouths got exponentially greater. The screams did get everyone's attention. We all thought another commercial was coming on.
It proved impossible this year to come up with a clear cut favorite in the commercial judging. The Audi car headlight that vaporized the vampire gathering was an early hit. At least they didn't just sparkle. We got a chuckle out of the race between a cheetah and a Hyundai. That was when the cheetah turned on the guy who let it out of the cage. The naked M&M's proved to be an interesting concept. Never thought if it that way before. Now I'll be forced to try to disrobe the next one I try instead of just chomping down. Of the two Bridgestone tire attempts, the curving football one was by far better. Now my personal favorites were by Doritos. The first one was a Great Dane who had been involved in the disappearance of a cat (always a good story line). He used Doritos to bribe the man who discovered his misdeed into keeping silent. Then they came up with the granny sling-shotting the baby to take the bag away from the taunting bully. That was a win. The kid who thought he got a car for graduation was funny, but I had seen it on You Tube, so it lost some of its effectiveness for me. The VW fat dog that went into a training regimen so he could fit through the doggie door was a good one. And Darth Vader doing the Heimlich was an unexpected random touch. The Chevy Sonic doing crazy stunts like bungee jumping was kind of fun, but the Sketchers bulldog wearing little sneakers who comes from behind to win the race against greyhounds was hilarious. Especially when he turned around and moon-walked over the finish line. The e-trade baby going speed dating at the hospital nursery got a brief rise, as did the BMW that read emails out loud. Just as he drives up to the house, the guy hears that his mother-in-law is visiting. He tries to back away, but the next email says, "Where are you going?" Cute. Oh, and the Chevy end of the world apocalypse, slam on Ford was OK. I liked the newspaper that mentioned the Mayan calendar. Of course I had seen that one on YouTube as well.
The second half wasn't quite as full as the first. The Oikos yogurt probably got the strongest reaction. The guy teased the girl by offering her a spoonful over and over until she just head-butted him and finished it off. Ouch. The H.E.B. alien invasion guy who just wanted to go shopping in that goofy garb was a plus. Jack-in-the-Box got some reactions with the guy who marries a piece of bacon. The pastor tells him he can now eat the bride. Rather odd. MetLife had one with a collection of old cartoon characters that was kind of fun. I would actually like to see that one three or four more times to see if I can name all the little dude for my childhood. KIA's clumsy sandman who trips and spills a bucketful of dreams into that guy's head was one of the most well-done of them all, I thought. And the ugly little dog named Wego that fetched a beer every time someone said "Here we go," did have its rooters.
By far this year was much better than last year's crop. We couldn't come to a consensus on a winner, so we gave the award to the imagination of the ad companies. Thanks for the fun, guys.
Isaiah 59:15-17 says, "Truth is nowhere to be found, and whoever shuns evil becomes a prey. The Lord looked and was displeased that there was no justice. He saw that there was no one, he was appalled that there was no one to intervene; so his own arm worked salvation for him, and his own righteousness sustained him. He put on righteousness as his breastplate, and the helmet of salvation on his head; he put on the garments of vengeance and wrapped himself in zeal as in a cloak."
Father, thank you for the interlude of fun last night. Sometimes we need just that. Amen.
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